For agencies, freelancers & coaches:


Copy & Paste it in 3 Hours, Without needing any marketing or tech skills

Is Your Site
Losing You Money?

Whether you’re a freelancer,
Agency owner,


Or selling anything online. 💻


The market is more saturated,
skeptical and busy than ever
So if you’re driving traffic to a
generic landing page


Whether it’s via email, social
or paid ads


You have 3 seconds to
grab attention, build trust
And convert that prospect into a
lead or customer 💵


So if you’re experiencing:

Difficulty standing out in a saturated market

Generating inconsistent leads every single month

Time-consuming manual client-generation

Wasting money on ineffective marketing

Traffic that doesn’t convert into leads or sales

Constantly “convincing” prospects to pay

...It’s not your marketing, or offer.


It’s because your funnel (probably) sucks. 👎

Behavioural Design: Used by Netflix, Tiktok, Tinder & Other Billion-Dollar Companies

03. Scripts Logos

Behavioural design is the
Science-Based neuroscience of persuasion.


Where instead of “Generic Templates”
That sound like everyone else, and get ignored


These behavioural design principles
“Hack” your prospects brain,
And build up enough emotion & trust where
They can’t help but pay you.


This is why the biggest companies online
Have teams fully-dedicated to adding
these "Behavioral Design Principles" to their marketing.


Principles like:

  • Curiosity Gap

    Where you can appeal to people's natural desires to fill the gaps in their knowledge by using headlines that create a sense of mystery or intrigue, enticing them to read the page further.

  • Availability Cascade

    People believe something is true if they keep hearing it, so you can keep asserting your core message multiple times on one page to reinforce its credibility.

  • Omission Bias

    Another tactic, where you can generate the feeling that the cost of not taking action is more detrimental than the cost of taking action.

There are over 100 of these science-based principles you can use on your funnel.

Implement Just A Few of These Principles, Your Funnel Will Convert Like Crazy

The second you implement these into your funnel or site,


Everything changes.


Instead of your prospects thinking “I’ve seen this before”
Feeling confused and forgetting you


You’ve triggered different parts of their brain,
So they can’t help but buy from you...


So you can:

Differentiate yourself from competitiors quickly

Pre-sell your Prospects on your offer

Generate Consistent leads & clients every month

Charge higher prices, with your dream clients

Build More trust & credibility in a saturated market

Generate more revenue and profit, working less

Screen Shot 2023-07-25 at 11.21.17 am

Meet your expert

I’ve Built “Behavioural Design Funnels” for Million -Dollar Companies

My name is Celeste.

I’m the funnel manager for a billion dollar conglomerate generating tens-of-thousands of sales every single year.

Certified in behavioural design

50,000+ leads generated in the last 12 months

100+ funnels & split-tests built

Millions in revenue generated every single month

Now, for the first time ever you can...

Copy My Million-Dollar
"Behavioural Design Funnels", Using A.I. in just 3 hours


Behavioural Design Funnel

Let me guide you through creating your own “Behavioural Design Funnel”
in just a few hours, to experience more leads, clients & revenue...

Video Lessons

AI Prompts

Funnel Templates

Re-Build Your Landing Page
& Completely Transform Your Business:

05. laptop
Behavioural Design Intro
Unlock the power of Behavioural Design to skyrocket your business success. Understand your customers better, create experiences that genuinely resonate with them, and watch your engagement, conversions, and loyalty soar.
  1. Dive into the combined force of Behavioural Science and Human-Centred Design, shaping landing pages that connect seamlessly with your audience's needs and desires.
  2. Equip yourself with the knowledge to identify what truly motivates your customers, empowering you to dismantle barriers and align your business with their hopes.
  3. Harness influential concepts like Anchoring, Social Proof, Hick's Law, and others to guide your customer's journey in your favour.
  4. Implement real-world strategies like social proof, scarcity tactics, and visual hierarchy to build trust, spur action, and improve customer engagement.
  5. Ethically employ Behavioural Design techniques to build transparent and fair customer relations while respecting their privacy and choice.
  6. Maintain accountability in your use of Behavioural Design, enhancing your credibility while delivering legitimate and tangible results.
High-Level Principles
Grasp the high-level principles of Behavioural Design to revolutionize your business approach. With this lesson, you'll gain the ability to capture attention, understand cognitive biases, leverage social dynamics, enhance motivation, and evoke emotions for a sales funnel that supercharges your conversions, not just now but in all future ventures.
  1. Uncover the science of capturing and holding attention with your messages, making your offers irresistible to your audience.
  2. Discover the role of cognitive biases in decision-making, learning to construct your funnel to subtly guide customers towards your preferred actions.
  3. Learn to utilize the power of social influence in your funnel design, using elements like social proof and the bandwagon effect to encourage conversions.
  4. Understand how to tap into both the intrinsic and extrinsic motivations of your customers, creating a funnel that resonates deeply and encourages continued engagement.
  5. Unleash the potential of emotion-driven behaviours in your funnel design, evoking positive responses that nudge your customers towards making a purchase.
  6. Take this learning forward by implementing the principles of Behavioural Design in all aspects of your business to consistently drive attention, influence decisions, and maximize conversions
Usability & Behavioural Design 101
Unlock the secret behind high conversion rates by marrying usability and Behavioural Design principles. This lesson unveils how mastering these principles, understanding your audience, and applying strategic experimentation can radically enhance your sales funnels and return on ad spend
  1. Seize the overlooked opportunity of combining usability and Behavioural Design principles to boost conversion rates in your business.
  2. Leverage these cost-effective, yet potent principles to amplify the efficiency of your sales funnels and surge conversion rates.
  3. Delve into the human psyche, understanding how comprehension, decision-making and Behavioural Design principles intersect to create persuasive funnels.
  4. Craft a compelling and engaging experience for your target audience, enhancing your return on ad spend by implementing these principles in your funnels.
  5. Embrace the need for in-depth audience understanding, experimenting with, and testing different approaches to mirror their thought process effectively.
  6. Empower your marketing strategies with 100 listed principles, using them as your testing ground for optimising funnels and conversions across all channels and sales funnel stages
Crack the code of high-performing funnels by delving into the world of empathetic research. This insightful lesson reveals how to understand your audience better, pinpoint impactful behavioural design principles, and harness AI tools to supercharge your research process.
  1. Grasp the importance of Empathetic Research in building effective, resonating funnels, and landing pages through Behavioural Design.
  2. Gain insights into your target audience, understanding their behaviour, and the context to tailor your funnel for maximum impact.
  3. Leverage research to identify the key behavioural design principles that resonate deeply with your target audience and stimulate desired behaviours.
  4. Harness the power of AI research tools like ChatGPT to process and analyze vast data from diverse sources for efficient and robust research.
  5. Appreciate the convenience of natural language understanding in AI research tools for seamless and effective research execution.
  6. Exploit the capabilities of AI research tools to save time, resources and uncover valuable customer insights to bolster the effectiveness of your sales funnels.


Chat-GPT Customer Research
Harness the Power of AI to Discover Your Ideal Customers: Dive deep into the world of your ideal customers using the AI-powered Chat-GPT. This lesson uncovers how you can build engaging experiences that resonate with your customers and inspire action by understanding their hopes, dreams, problems, and more.
  1. Unveil the full potential of AI, specifically Chat-GPT, in researching and understanding your target audience.
  2. Grasp the importance of empathy in communicating effectively with your customers and inspiring desired actions.
  3. Master the step-by-step walkthrough of integrating well-curated prompts into Chat-GPT for nuanced insights.
  4. Learn to refocus, refine, and expand on the information you receive to grasp your customer's psyche better.
  5. Absorb the skill of decoding your customers' hopes and dreams to tailor an appealing and emotionally resonant customer experience.
  6. Understand the significance of identifying your customers' problems, challenges, objections, and questions to devise effective solutions and overcome objections in your funnels.
Chat-GPT Market Research
Get Ahead of the Competition with AI-Powered Research: This lesson equips you with the know-how to use Chat-GPT for researching your industry and competition. By understanding the industry trends and identifying opportunities, you can differentiate your business, build trust with your audience, and take your sales funnel's effectiveness to the next level.
  1. Learn how to wield Chat-GPT to gain an in-depth understanding of your industry and competitors, which enables you to stand out and build stronger customer trust.
  2. Master the step-by-step walkthrough to guide you on how to integrate specific prompts into Chat-GPT, opening doors to detailed and beneficial industry insights.
  3. Discover the current trends that could impact your business, helping you stay on top of the game and continually improve your strategies.
  4. Learn to analyze your competitors in detail, understanding their strengths and weaknesses, thereby spotting opportunities you can capitalize on.
  5. Utilize AI-generated strategies to promote your products or services, filling the gaps in the market and gaining a competitive edge.
  6. Understand the significance of these insights in crafting your landing page copy, keeping your business in tune with your industry and ahead of your competition.
Product/Service Research
Unlock Effective Copy with AI-Powered Product Research: In this lesson, you will learn to leverage Chat GPT to deeply understand your product/service's features and benefits. This knowledge forms the foundation of persuasive landing page copy, elevating your sales funnel performance.
  1. Understand the importance of providing Chat GPT with detailed information about your product/service, enabling it to generate optimized and impactful copy for your landing page.
  2. Learn to utilize your existing product/service information or refine your offerings based on insights gathered from the previous research lessons.
  3. See how spending more time refining your product/service information can significantly enhance the results produced by Chat GPT.
  4. Follow a step-by-step walkthrough to feed Chat GPT the necessary information about your product/service, ensuring the AI understands all crucial aspects.
  5. Enter the provided prompts into Chat GPT, aiding the AI in delivering a breakdown of your product/service benefits.
  6. Recognize that the output from this lesson will be used to create compelling copy for your landing page, driving conversion rates higher.
Funnel-Building Walkthrough
Build High-Converting Funnels with Template and AI Support: Discover how to transform a template into a powerful sales funnel using behavioral design principles and AI-driven copy, ensuring each component resonates with your audience and compels them to action.
  1. Grasp the importance of a well-designed landing page, serving as a critical component in your sales funnel, influencing conversions and customer acquisition.
  2. Explore various landing page builders like Unbounce, Leadpages, and Instapage, or delve into ClickFunnels in this specific walkthrough.
  3. Step by step, construct your landing page, implementing behavioural design principles and renaming it relevantly to align with your campaign.
  4. Follow the guided walkthrough to optimize elements such as headlines, images, calls-to-action, and more, ensuring a persuasive and mobile-responsive design.
  5. Learn to harness the power of Chat-GPT to generate engaging, customized copy for different sections of your landing page using specific prompts.
  6. Immerse in action items, including selecting a landing page builder, creating a landing page, replacing placeholder copy with AI-generated text, and customizing the color scheme and images to reflect your brand.
Design Assets
Elevate your sales funnel with custom design assets: Utilize Canva templates infused with behavioral design principles, tailoring them to your product or service for enhanced funnel conversion.
Split Test
Optimize Your Sales Funnel with Effective A/B Testing.
In this lesson, you'll discover how to identify key elements to test, choose the right testing tool, set up experiments, analyze results, and utilize a template to plan and manage your tests.
  1. Identify elements to test and gain insights into what resonates best with your audience, boosting conversion rates and engagement.
  2. Choose a suitable testing tool like Google Optimize, Optimizely, or VWO to facilitate seamless experimentation within your budget.
  3. Set up experiments in your testing tool, specifying the pages to test, test duration, and traffic distribution between variations.
  4. Launch your tests and observe the impact of different CTAs, headlines, images, and subheadings on conversion rates and user engagement.
  5. Analyze the results using your testing tool's dashboard, comparing metrics such as conversion rate, bounce rate, and engagement for each variation.
  6. Utilize the provided template to efficiently plan and manage your tests, enabling data-driven decision-making and continuous improvement in your sales funnel.

A/B Test Results Using Behavioural Design


Join Today, Get $4,300+ worth of bonuses, free


AI Research Prompts & Scripts

Unlock deep insights into your prospects' fears, problems, desires, objections, and skepticisms through AI-powered research using ChatGPT, enabling you to understand your target audience better, uncover competition in your space, and identify potential gaps for improved marketing strategies.

(Value $1,000 Free)


Fill-in-the-Blank Funnel Template

Accelerate your funnel building process with a ready-to-use fill-in-the-blank funnel template, empowering you to effortlessly drive traffic to your landing pages or perform split tests against your current landing page, optimizing your conversion rates and achieving successful customer acquisition.
(Value $2,000 Free)


Behavioral Design 100 Principles List

Gain access to a comprehensive list of 100 behavioral design principles, enabling you to implement proven strategies across your entire business, from landing pages to marketing campaigns, enhancing your conversions, sales, and overall business success.

(Value $1,000 Free)


Behavioral Design Checklist

Maximize your funnel's conversion potential with a high-level checklist of essential behavioral design principles that your funnel must incorporate, ensuring you cover all key elements to captivate and engage your audience, leading to increased conversions and achieving optimal results from the start.

(Value $300 Free)

Increase Your Conversion Rate or You Don’t Pay.

If you go through the program, implement your Behavioral Design Funnel & it doesn’t increase your conversion rate, you’ll get a full refund. Either it makes you more money, or you don’t pay.

Join Behavioural Design Funnel Today, Save $3900

02. Course

Join today & get:

Behavioural Design Funnel Course ($1,000)

Monthly Updates

Money-Back Guarantee

AI Research Prompts & Scripts ($1,000)

Fill-in-the-Blank Funnel Template ($2,000)

Behavioral Design 100 Principles List ($200)

Behavioral Design Checklist ($300)

+ More

Total Value: Value $4,500

Today's Price:

$97 USD


Behavioural Design Funnel is a comprehensive course and template package designed to help freelancers, coaches, and agency owners create high-converting sales funnels using behavioral design principles. It provides step-by-step guidance, AI research prompts, fill-in-the-blank funnel templates, a list of 100 behavioral design principles, and a behavioral design checklist to optimize your funnels and boost conversions.

Behavioural Design Funnel is tailored for freelancers, coaches, and agency owners who want to generate more leads and sales through their sales funnels. Whether you are a beginner or experienced marketer, this product is designed to enhance your understanding of behavioral design and provide you with practical tools to create effective funnels.

No prior experience is necessary.

Behavioural Design Funnel is designed to be beginner-friendly, providing clear explanations and actionable guidance for implementing behavioral design principles in your funnels. Even if you're new to the concept, you'll be able to follow along and apply the strategies effectively.

Behavioural Design Funnel is compatible with various landing page builders such as Unbounce, Leadpages, Instapage, and ClickFunnels. You can choose the one that best fits your needs and preferences to implement the provided templates and design assets.

The time it takes to see results with Behavioral Design Funnel depends on various factors, including your implementation and optimization efforts, your target audience, and your industry. By following the course and implementing the principles effectively, you can start seeing improvements in your conversions and sales within a relatively short time frame.

If you go through the program, implement your Behavioral Design Funnel & it doesn’t increase your conversion rate, you’ll get a full refund. Either it makes you more money, or you don’t pay.
Yes, once you complete your purchase, you will receive instant access to the course materials, templates, and resources. You can start learning and implementing the strategies right away to improve your sales funnels.

Absolutely! The templates provided in Behavioral Design Funnel are designed to be customizable. You can easily tailor the colors, fonts, and imagery to align with your brand's visual identity and create a cohesive look and feel across your sales funnels.

While Behavioral Design Funnel primarily focuses on optimizing your sales funnels using behavioral design principles, it provides valuable insights and strategies for driving targeted traffic. You'll learn about audience research, effective messaging, and tactics to attract and engage your ideal customers.

Yes, Behavioral Design Funnel is suitable for both digital products and physical products. The principles and strategies taught in the course can be applied to any type of product or service, allowing you to create effective sales funnels regardless of your offering.

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